Director of Content Strategy

Job Summary

A company is looking for a Director of Brand Content to lead the development and execution of its content strategy.

Key Responsibilities

• Own the holistic content strategy across all brand channels, including YouTube and social media
• Lead and grow the YouTube presence with original content and SEO-optimized strategies
• Hire and manage a team of creators and oversee all stages of content production

Required Qualifications

• 5-10+ years of content strategy and production experience, preferably in a DTC or high-growth consumer brand
• Deep knowledge of YouTube algorithms, formats, and community building
• Experience managing multi-disciplinary creative teams and content production workflows
• Ability to translate brand positioning into high-performing content assets
• Background in journalism, video production, or performance marketing is a plus