Director of Conversion Optimization

Job Summary

A company is looking for a Director of Conversion Rate Optimization.

Key Responsibilities

• Own and optimize landing pages and booking funnels to improve conversion rates
• Develop and execute a rigorous experimentation program across the acquisition funnel
• Utilize AI and analytics tools to enhance testing workflows and analyze results

Required Qualifications

• Proficiency in Webflow for building and managing landing pages
• Strong statistical knowledge and experience with A/B testing methodologies
• Experience using AI for hypothesis generation and data analysis
• Ability to execute tests independently without engineering support
• Experience in documenting methodology standards for experimentation