Director of Copy, California

Job Summary

A company is looking for a Director of Copy in the Health & Wellness sector.

Key Responsibilities

• Lead the development of conversion copy across various channels, ensuring brand consistency and performance
• Manage a copy team, setting performance expectations and maintaining quality standards
• Collaborate cross-functionally to align on product positioning, claims, and messaging strategies

Required Qualifications

• 7-10+ years of experience in writing performance and direct response copy for DTC consumer brands
• Proven portfolio of high-converting copy across ads, landing pages, and email
• Experience with VSL writing and lifecycle copy across email and SMS platforms
• Strong understanding of FTC compliance for health or wellness advertising
• Experience managing a small copy team and collaborating with design and marketing functions