Director of Creative Strategy

Job Summary

A company is looking for a Director of Performance Creative.

Key Responsibilities

• Own end-to-end omnichannel creative strategy across assigned brands, including planning, execution, and performance analysis
• Lead, mentor, and develop a team of Creative Strategists, ensuring quality standards and strategic alignment
• Architect and oversee creative testing roadmaps and performance analysis to drive actionable insights and optimize creative output

Required Qualifications

• 7+ years of experience in digital creative strategy within performance marketing, particularly in paid social
• Proven experience managing and developing high-performing teams in a creative or strategic role
• Strong background in Direct Response marketing and a clear understanding of performance drivers
• Experience with Motion for creative analysis and proficiency in Meta Ads Manager and TikTok Ads Manager
• Ability to operate independently in ambiguous situations and manage multiple high-impact workstreams