Director of CRM

Job Summary

Leading the development of customer lifecycle marketing strategies, the full-time remote Director of CRM will optimize retention and loyalty initiatives for iCasino and online Sportsbook while managing omni-channel marketing communications.

Key responsibilities

• Define, execute, and optimize customer lifecycle marketing strategies for iCasino and online Sportsbook
• Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention and reactivation of customers
• Collaborate with the martech team to enhance automation and technology for improved business performance

Required qualifications

• Bachelor's degree (B.A./B.S.) from an accredited four-year college or university
• 8+ years of experience in online gaming lifecycle marketing, with 5+ years in a senior leadership role
• Strong analytical capabilities to interpret data and track performance
• Proven managerial and critical thinking skills
• Ability to work collaboratively across departments to achieve corporate initiatives