Director of CRM

Job Summary

Driving the CRM strategy for four mattress brands, the remote Director of CRM will manage consumer revenue growth, oversee multi-channel marketing efforts, and maintain platform health while leading a team and ensuring alignment across various brand initiatives.

Key responsibilities

• Own the CRM strategy across Nectar, DreamCloud, Awara, and Siena, ensuring tailored approaches for each brand
• Direct the CRM calendar, setting email and SMS strategies in alignment with promotional activities
• Oversee lifecycle journey strategies and manage the CRM testing roadmap to drive continuous program improvement

Required qualifications

• Minimum of 6 years of email and SMS marketing experience in eCommerce/DTC
• Experience managing CRM programs across multiple brands or business units preferred
• Bachelor's degree preferred
• Strong analytical skills with the ability to interpret large data sets and make recommendations
• Experience with Klaviyo and/or Attentive is a plus