Director of CRM Lifecycle Marketing

Job Summary

A company is looking for a Director, CRM Lifecycle Marketing.

Key Responsibilities

• Develop a cohesive lifecycle strategy connecting hardware purchases with subscription engagement
• Standardize lifecycle processes and campaign frameworks to enhance operational excellence
• Lead and mentor CRM managers to improve execution quality and streamline workflows

Required Qualifications

• 8 to 12 years of experience in CRM, lifecycle marketing, or growth marketing with leadership roles
• Experience in bridging physical product ecommerce and digital subscription businesses
• Proven success in creating lifecycle strategies that generate measurable revenue outcomes
• Strong experience with Salesforce Marketing Cloud and customer data platforms
• Ability to build processes and improve execution through automation and scalable frameworks