Director of CRM Marketing

Job Summary

A company is looking for a Director of CRM and Lifecycle Marketing.

Key Responsibilities

• Own the end-to-end lifecycle roadmap to drive member retention and long-term value across various health communities
• Execute automated member journeys tailored to different segments and chronic conditions
• Oversee the CRM marketing ecosystem and ensure data integrity and deliverability

Required Qualifications

• 8+ years in CRM, lifecycle, or retention marketing, with at least 2 years in a leadership role
• Experience in digital health, health tech, or subscription-based consumer products preferred
• Deep expertise in messaging automation platforms and familiarity with HTML/templating
• Expert-level ability to interpret complex data sets for marketing insights
• A genuine passion for helping people with chronic conditions find community and support