Director of CRM Marketing

Job Summary

A company is looking for a Director of CRM and Lifecycle Marketing.

Key Responsibilities

• Drive strategy and performance of lifecycle marketing across multiple channels
• Lead the CRM and lifecycle marketing team, overseeing campaign planning and execution
• Establish performance frameworks and dashboards to track engagement and revenue contribution

Required Qualifications

• 8-12+ years of experience in CRM or lifecycle marketing, with leadership experience
• Experience with Shopify and understanding of lifecycle performance metrics
• Hands-on experience with CRM platforms like Braze or Salesforce Marketing Cloud
• Strong analytical skills and experience in performance measurement
• Bachelor's degree or equivalent experience; MBA is a plus