Director of CRM Marketing

Job Summary

Leading the evolution of CRM strategy, the full-time remote Director of CRM Marketing will own the lifecycle strategy across member journeys to drive conversion, increase LTV, and reduce churn for subscription programs and future offerings.

Key responsibilities

• Drive lifecycle strategy tied to revenue, retention, and upgrades while forecasting performance and implementing optimization plans
• Develop holistic lifecycle frameworks for acquisition, engagement, and retention, enhancing segmentation and personalization strategies
• Lead CRM transformation by shifting team mindset towards member-centric growth and championing experimentation and accountability

Required qualifications

• 10+ years in lifecycle, CRM, or growth marketing with a focus on revenue-driving programs
• Proven experience in building automated lifecycle journeys across multiple channels, including email and SMS
• Strong financial and quantitative acumen, with proficiency in Excel/Google Sheets; SQL knowledge is a plus
• 6+ years of experience leading and developing high-performing teams
• Bachelor's degree required, preferably in business, marketing, or a technical field