Director of Customer Journey

Job Summary

A company is looking for a Director of Customer Journey and Personalization.

Key Responsibilities

• Design and execute multi-step customer journeys using Adobe Journey Optimizer
• Create and manage audience segments for targeted campaigns and implement personalization strategies
• Test and optimize campaigns based on performance analysis and insights

Required Qualifications

• Bachelor's Degree with 10 years of experience in digital channels and products in Financial Services, or a High School Diploma/GED with 14 years of experience
• Proven experience in digital marketing focused on campaign management or customer journey orchestration
• Hands-on experience with Adobe Journey Optimizer or similar marketing automation platforms
• Strong understanding of customer lifecycle marketing and audience segmentation
• Experience with email testing tools for ensuring compatibility across clients