Director of Customer Marketing

Job Summary

A company is looking for a Director, Customer Marketing to lead customer engagement and retention strategies.

Key Responsibilities

• Define and execute a comprehensive customer marketing strategy to drive engagement and advocacy
• Partner with Product and Customer Success teams to enhance product adoption through targeted campaigns
• Map and optimize the customer journey to improve engagement and retention

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred
• 8+ years of experience in customer marketing, with at least 3 years in a leadership role
• Proven success in driving engagement and adoption of new products
• Expertise in marketing automation and CRM platforms
• Strong analytical skills and a data-driven approach to decision-making