Director of Customer Marketing

Job Summary

A company is looking for a Director of Customer Marketing to lead global customer advocacy initiatives.

Key Responsibilities

• Develop and execute a comprehensive customer advocacy strategy aligned with corporate marketing goals
• Build and manage a scalable reference program that identifies and nurtures customer champions
• Maintain a dynamic database of customer advocates and track engagement across campaigns and channels

Required Qualifications

• 8-10 years of direct experience in customer advocacy, reference programs, or customer marketing
• Proven success in building and scaling global advocacy programs
• Strong storytelling skills and experience producing customer-facing content
• Experience with advocacy platforms (e.g., ReferenceView) and Salesforce
• Must have experience in both healthcare and enterprise environments