Director of Customer Marketing

Job Summary

A company is looking for a Director, Customer Marketing to lead and scale the Commercial Customer Marketing function.

Key Responsibilities

• Develop and lead the customer marketing strategy aligned to revenue growth, retention, and expansion goals
• Design and execute scalable retention and expansion programs across various customer segments
• Collaborate cross-functionally to ensure alignment between customer outcomes and go-to-market priorities

Required Qualifications

• Bachelor's degree in marketing, business, communications, or related field preferred
• 8-12+ years of experience in Customer Marketing or related go-to-market roles
• Experience supporting both SMB/mid-market and enterprise customer segments required
• Prior people management or team leadership experience preferred
• Strong knowledge of customer lifecycle marketing and revenue-driven marketing practices