Director of Customer Marketing

Job Summary

A company is looking for a Director of Customer Lifecycle Marketing to lead global customer engagement, retention, and expansion initiatives.

Key Responsibilities

• Own global customer lifecycle strategy spanning onboarding, adoption, education, retention, and expansion
• Lead, mentor, and scale a high-performing customer marketing team
• Deliver coordinated omni-channel programs for existing customers across various platforms

Required Qualifications

• 8+ years of experience in customer marketing, lifecycle marketing, or growth marketing roles
• 3+ years in a people leadership capacity within B2B SaaS
• Proven track record of driving measurable outcomes in adoption, retention, and expansion
• Deep knowledge of customer lifecycle management and data-driven marketing
• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)