Director of Customer Marketing

Job Summary

A company is looking for a Director, Customer Marketing to lead a team focused on student engagement and institutional customer retention.

Key Responsibilities

• Design and implement comprehensive customer retention strategies to support partner success
• Lead marketing initiatives to increase awareness and adoption of services among students and campus staff
• Establish key performance indicators and utilize data to optimize marketing strategies and measure effectiveness

Required Qualifications

• At least 10 years of marketing experience with significant B2B and B2C exposure, including 3-5 years in a leadership role
• Bachelor's Degree in Marketing, Business, Communications, or a related field; Master's preferred
• Experience in higher education, K-12, SaaS, digital health, or student services
• Expertise in customer lifecycle marketing and retention strategies
• Familiarity with marketing automation tools and analytics platforms