Director of Customer Marketing

Job Summary

Strategically leading the customer marketing team, the full-time Director of Customer Marketing will develop and execute customer-centric marketing strategies to drive loyalty, retention, and advocacy while managing a team of professionals in a collaborative environment.

Key responsibilities

• Develop and implement a comprehensive customer marketing strategy aligned with company goals to enhance customer engagement and retention
• Manage and inspire a team of customer marketing professionals, fostering a high-performing and collaborative team culture
• Utilize data-driven insights to segment customers and optimize their journey, enhancing touchpoints and driving loyalty

Required qualifications

• Bachelor's Degree or equivalent experience; advanced degree preferred
• Typically 10+ years of experience in customer marketing or related roles, with a proven track record in driving customer success
• Experience leading and managing a team is essential
• Strong analytical skills with proficiency in customer analytics and performance measurement
• Familiarity with CRM systems and marketing automation platforms