Director of Customer Marketing

Job Summary

Leading a high-performing team, the full-time Director of Customer Marketing will develop and execute strategies for customer adoption, retention, and expansion through data-driven campaigns and executive engagement programs, while working in a remote environment.

Key Responsibilities

• Develop and lead the customer marketing strategy focused on adoption, retention, and expansion revenue
• Oversee the execution of executive engagement initiatives, including Customer Advisory Boards and strategic relationship programs
• Establish a data-driven operating model for customer marketing performance, measuring against key KPIs

Required Qualifications

• 10+ years of B2B enterprise marketing experience in Customer Marketing or Lifecycle Marketing programs
• Proven success in driving upsell, cross-sell, and expansion revenue
• Strong background in building executive engagement programs
• Experience with CRM and marketing automation platforms, such as Salesforce and Marketo
• Demonstrated leadership in managing high-performing marketing teams