Director of Data and Measurement

Job Summary

Leading the audience strategy and data collaboration efforts, the full-time remote Director of Data and Measurement will define audience segmentation frameworks, establish measurement standards, and drive the strategic vision for retail media tooling and automation.

Key responsibilities

• Define and implement audience strategy and roadmap in collaboration with cross-functional teams
• Own measurement philosophy and standards for brand insights, campaign performance, and effectiveness
• Set strategic vision for retail media tooling, automation, and reporting capabilities

Required qualifications

• Bachelor's Degree
• 10-15 years of experience in retail media, digital advertising, or data-driven media environments
• Deep understanding of first-party data, identity, and privacy-safe activation
• Significant experience with clean rooms, data cloud platforms, and BI tools
• Expertise in media measurement methodologies and reporting systems