Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation.

Key Responsibilities

• Define and own the annual demand generation strategy, aligning it with company growth targets
• Lead end-to-end demand generation planning and execution across various marketing channels
• Build and develop a demand generation team while managing external agency relationships

Required Qualifications

• 8+ years of B2B SaaS demand generation experience with measurable pipeline impact
• 2+ years in a senior or lead demand generation role with experience influencing go-to-market strategy
• Proven ability to build and execute Account-Based Marketing (ABM) programs
• Strong expertise in HubSpot, including workflows, automation, and reporting
• Deep analytical capability with fluency in funnel metrics and multi-touch attribution