Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation to build and scale the pipeline engine.

Key Responsibilities

• Define and execute the demand generation strategy to drive qualified pipeline across various segments
• Develop and lead integrated marketing campaigns across multiple channels
• Analyze marketing performance and optimize programs to improve conversion rates

Required Qualifications

• 8-12+ years of experience in B2B marketing with a focus on demand generation
• Experience building pipeline programs in high-growth SaaS companies
• Proven track record of driving measurable pipeline and revenue impact
• Strong understanding of modern B2B buying behavior and signal-driven marketing
• Experience with modern GTM tools including CRM and marketing automation platforms