Director of Demand Generation

Job Summary

To drive pipeline growth across hospitals and health systems, the remote Director of Demand Generation will build and lead a high-performing demand generation strategy, executing integrated marketing campaigns and optimizing marketing automation while collaborating with Sales and Product Marketing.

Key responsibilities:

• Build and operate the demand generation engine
• Plan and execute integrated campaigns for health system buyers
• Implement and manage ABM, marketing automation, and CRM workflows

Required qualifications:

• 8+ years of experience in B2B demand generation or growth marketing
• Proven success in building and scaling a demand generation function
• Hands-on experience with marketing automation and CRM platforms like HubSpot and Salesforce
• Expertise in executing integrated, multi-channel campaigns including ABM
• Strong analytical skills with experience in measuring campaign performance