Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation for the Provider segment.

Key Responsibilities

• Develop and implement data-driven demand generation strategies aligned with business goals
• Execute multi-channel campaigns to engage and convert target audiences
• Collaborate with cross-functional teams to define buyer personas and optimize campaign execution

Required Qualifications

• 10+ years of experience in health system demand generation or digital marketing, with 5+ years in a leadership role
• Proven success in building B2B marketing campaigns for complex enterprise products
• Expertise in account-based marketing strategies
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• Proficiency in marketing automation tools and analytics software