Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation to lead integrated marketing campaigns in the legal industry.

Key Responsibilities:

• Lead and develop a team of demand generation marketers, fostering a culture of accountability and innovation
• Oversee digital marketing strategies, including email campaigns and website optimization for lead capture
• Plan and execute outbound marketing campaigns, events, and analytics to monitor performance and refine strategies

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• 8-10+ years of B2B demand generation experience, with at least 4 years in a leadership role
• Experience with AI tools and platforms for campaign enhancement
• Proven success in scaling demand generation programs in high-growth SaaS or technology companies
• Hands-on experience with Marketo, Salesforce, and Google Analytics