Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation.

Key Responsibilities

• Develop and execute multi-channel demand generation campaigns across various market segments
• Lead field marketing and events program, managing strategy and execution for over 30 events annually
• Track and report on campaign performance, using data to influence strategy and demonstrate ROI

Required Qualifications

• 5-8 years of experience in B2B demand generation, preferably in SaaS or healthtech
• Experience running ABM and full-funnel programs across different market segments
• Proven success in pipeline ownership and demand strategy execution
• Strong command of marketing technology tools and analytics
• Experience managing internal teams and external agency partners