Director of Demand Generation

Job Summary

A company is looking for a Director, Demand Generation to develop and execute strategies for business growth.

Key Responsibilities

• Develop and implement demand generation strategies to drive awareness, engagement, leads, pipeline, and revenue
• Manage campaign execution and monitor performance against marketing goals, making recommendations for optimization
• Analyze data to identify trends and evaluate the effectiveness of demand marketing campaigns, presenting results to stakeholders

Required Qualifications

• Minimum Bachelor's degree in Marketing, Business, or a related field
• 7+ years of experience in marketing, preferably within a B2B SaaS or cybersecurity environment
• 5+ years of experience in demand generation or running demand campaigns
• Extensive knowledge of performance marketing, especially Digital Demand Generation
• Strong understanding of marketing automation technologies and analytics