Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation to lead and scale B2B growth initiatives.

Key Responsibilities

• Develop and execute demand generation strategies for pipeline growth targeting mid-market and enterprise customers
• Design and implement integrated marketing campaigns across various digital channels
• Analyze and optimize channel performance to enhance ROI across all digital touchpoints

Required Qualifications

• BS/BA college degree or relevant experience
• 8+ years of B2B demand generation experience with a focus on mid-market and enterprise segments
• Proven success in building sales-aligned demand generation strategies
• Experience with marketing automation platforms and CRM tools
• Strong understanding of data-driven marketing and funnel metrics