Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation to lead growth efforts in the Enterprise employee benefits sector.

Key Responsibilities

• Build and execute an enterprise-focused demand generation strategy targeting HR and Benefits leaders at large organizations
• Orchestrate multi-touch, multi-channel Account-Based Marketing campaigns targeting key accounts
• Collaborate with Enterprise Sales and Strategic Alliances to drive direct business and enable channel partners

Qualifications

• 7+ years of B2B Demand Generation experience, particularly in Enterprise SaaS or HR Tech/Benefits
• Proven track record in building and scaling Account-Based Marketing programs for Fortune 500 accounts
• Understanding of marketing to buying committees, balancing messaging for economic buyers and functional champions
• Experience with channel partners, brokers, or resellers is a strong plus
• Hands-on experience with Salesforce, HubSpot, and ABM/Intent tools