Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation.

Key Responsibilities

• Lead the development and execution of integrated marketing programs to generate qualified leads and drive pipeline growth
• Collaborate with Sales to align on pipeline goals and provide campaign-ready assets for effective follow-up
• Measure and optimize campaign performance through key KPIs and data analysis

Required Qualifications

• Experience in B2B demand generation with a track record of driving pipeline and revenue growth
• Expertise in integrated campaign development and account-based marketing (ABM)
• Strong partnership skills with Sales teams for joint go-to-market programs
• Analytical mindset with the ability to translate data into actionable insights
• Familiarity with marketing automation and CRM platforms