Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation to lead paid media strategy and execution across digital and traditional channels.

Key Responsibilities

• Develop and execute data-driven, integrated digital media strategies aligned with organizational priorities
• Oversee paid media across digital-first and traditional channels, ensuring integration with performance goals
• Manage and mentor a team of media specialists, promoting a culture of accountability and learning

Required Qualifications

• High School diploma with 5 years of relevant experience or an Associate's/Bachelor's degree with 3 years of relevant experience, including 2 years in a leadership role
• 10+ years of progressive experience in media strategy and activation
• Proven experience leading campaigns across CTV, paid social, and programmatic media channels
• Experience managing integrated campaigns across digital and traditional channels
• Strong budget management expertise