Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation.

Key Responsibilities

• Own the demand generation strategy from awareness to lead conversion
• Build and execute multi-channel campaigns across various platforms
• Design and run experiments to optimize channels and messaging for pipeline growth

Required Qualifications

• 7+ years of B2B SaaS demand generation experience, with 3+ years in a leadership role
• Proven track record in generating pipeline for technical B2B products
• Deep expertise in demand generation channels such as paid search and SEO
• Strong analytical skills with experience in marketing analytics tools
• Experience selling to technical buyers like CTOs and VPs of Engineering