Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation.

Key Responsibilities

• Architect and implement multi-channel growth strategies for demand generation and account-based marketing
• Optimize conversion rates through collaboration with web and product marketing teams
• Own pipeline reporting and collaborate with Marketing & RevOps to manage attribution and tracking systems

Required Qualifications

• 5+ years of experience in B2B marketing focused on demand generation and customer acquisition
• Experience in a high-growth startup or technology company is preferred
• Expertise in at least two growth channels such as outbound, ABM, or paid marketing
• Strong understanding of marketing automation platforms and CRM systems
• Proven ability to collaborate effectively with Sales and Marketing leadership