Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation.

Key Responsibilities

• Develop and execute go-to-market strategies to drive demand generation and revenue growth
• Manage a comprehensive lead generation program that includes inbound and outbound tactics
• Oversee PPC/SEM and email campaigns to drive traffic, lead generation, and conversion rates

Required Qualifications

• Bachelor's degree in marketing, business, or a related field; MBA preferred
• 8+ years of experience in demand generation or a related field
• Strong experience in Education, Travel, Energy, and Agencies verticals
• Deep understanding of the B2B buyer's journey and persona-based marketing
• Proven track record in managing email campaigns and high-volume BDR lead initiatives