Director of Demand Generation

Job Summary

A company is looking for a Director of Integrated Demand Generation, responsible for leading marketing campaigns and driving measurable pipeline impact.

Key Responsibilities

• Build and lead integrated campaign strategies aligned to annual GTM priorities
• Own Marketing Qualified Lead (MQL) targets and monitor marketing-sourced pipeline contributions
• Partner with Sales and Marketing teams to improve lead conversion and optimize campaign performance

Required Qualifications

• 8-12+ years in demand generation or revenue marketing with pipeline ownership
• Experience in B2B marketing, preferably in the education or EdTech sector
• Strong track record in collaborating with Product Marketing on integrated campaigns
• Proficient in Salesforce and marketing automation platforms
• Demonstrated ability to influence cross-functional teams and make data-driven decisions