Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation to develop and execute demand generation strategies.

Key Responsibilities

• Develop and execute a comprehensive demand generation strategy to deliver high-quality leads and drive revenue impact
• Plan and execute targeted ABM programs to engage strategic accounts and decision-makers
• Own paid advertising and digital marketing initiatives, managing budgets and optimizing for ROI

Required Qualifications

• 4-6 years of experience in growth marketing, demand generation, or performance marketing roles, preferably in B2B SaaS
• Proven track record of successful demand generation programs that drove measurable pipeline and revenue growth
• Deep expertise in ABM methodologies and enterprise marketing strategies
• Strong performance marketing skills with the ability to optimize paid channels for ROI
• Advanced HubSpot proficiency, including marketing automation and CRM integration