Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation to lead and grow its pipeline engine in a global B2B market.

Key Responsibilities

• Own qualified pipeline targets and collaborate with sales leadership on lead quality and conversion expectations
• Design and execute integrated demand creation campaigns targeting high-priority verticals
• Manage a team of marketing managers and the SDR function, fostering a culture of experimentation and accountability

Required Qualifications

• 10+ years of B2B demand generation experience, with at least 3 years in a senior leadership role
• Proven track record of creating and implementing integrated demand programs
• Extensive experience with account-based marketing in complex buying environments
• Hands-on experience with marketing automation and CRM platforms, such as HubSpot and Salesforce
• Familiarity with AI tools in demand generation and strong analytical skills to assess program performance