Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation to own and scale their demand generation engine.

Key Responsibilities

• Oversee full-funnel demand generation and paid media strategy, managing CAC, lead volume, and lead quality targets
• Build and manage campaign tracking and attribution infrastructure for data-driven optimization
• Collaborate cross-functionally with various teams to ensure efficient conversion of demand into new patients

Required Qualifications and Skills

• 7-10 years in demand generation or performance marketing with experience in full-funnel paid media programs
• Extensive experience with Salesforce and managing significant paid media budgets
• Hands-on proficiency with campaign tracking, attribution tools, and marketing analytics
• Strong analytical skills with experience presenting performance data to senior leadership
• Authorized to work in the United States