Director of Demand Generation

Job Summary

Leading the strategy and execution of marketing-sourced pipeline initiatives, the full-time remote Director of Demand Generation will manage a team, set cross-LOB strategies, and be accountable for revenue contributions across behavioral health, care, and education sectors.

Key responsibilities

• Own and report on marketing-sourced pipeline across all business units, setting and managing pipeline targets and budgets
• Develop and lead a team of Demand Generation Managers, establishing performance expectations and coaching for skill development
• Build and scale multi-channel demand generation programs tailored to different buyer motions and sales cycles

Required qualifications

• 7 to 10+ years of experience in B2B demand generation, including 3+ years managing a demand gen team
• Proven track record in managing marketing-sourced pipelines and delivering revenue impact in a SaaS environment
• Experience operating across SMB, mid-market, and enterprise segments with varied sales cycles
• Strong analytical skills for interpreting funnel data and diagnosing conversion issues
• Hands-on experience with marketing and sales technology stacks, including HubSpot and Salesforce