Director of Demand Generation

Job Summary

Owning the demand generation programs and pipeline, the full-time Director of Demand Generation will develop and execute strategies to drive leads and MQLs, manage paid campaigns, and collaborate with Sales and Business Operations in a remote work environment.

Key responsibilities

• Own top-of-funnel demand generation with a focus on leads, MQLs, and pipeline creation
• Develop and execute demand generation strategies by identifying gaps in the funnel and deploying solutions
• Manage paid campaigns and plan field marketing programs to create pipeline and accelerate deals

Required qualifications

• 5+ years of experience in demand generation at a B2B SaaS company
• Experience in the user or market research industry with a strong understanding of the target customer
• Proven track record of driving leads and pipeline through various marketing channels
• Strong analytical skills with the ability to use data for decision-making and forecasting
• Hands-on experience with marketing automation and CRM tools