Director of Demand Generation

Job Summary

To build and scale demand for a developer-first product, the remote Director of Demand Generation will own pipeline and revenue growth while leading strategy and execution across the full funnel, collaborating closely with Product, Sales, and RevOps.

Key Responsibilities

• Own demand generation strategy across self-serve and sales-assisted funnels
• Build multi-channel programs for technical audiences, including paid search, social, webinars, and events
• Measure and optimize pipeline, revenue, and funnel reporting while ensuring accurate attribution and scalable systems

Required Qualifications

• 8-12+ years of B2B marketing experience with a focus on demand generation strategy and execution
• Experience in developer tools, infrastructure, API, or open-source companies
• Proven track record of driving pipeline and revenue across PLG and hybrid GTM models
• Deep understanding of the customer journey and lifecycle marketing
• Hands-on experience with tools like HubSpot, Clay, CommonRoom, Gong, and Claude