Director of Demand Generation

Job Summary

To architect a modern demand generation system, the full-time remote Director of Demand Generation will manage the entire demand engine, oversee the Growth Manager team, and develop strategies that enhance brand presence and pipeline contribution.

Key responsibilities

• Own the demand generation strategy by designing a comprehensive funnel and channel mix while managing relationships with third-party agencies
• Lead and enable the Growth Manager team through coaching, performance management, and providing essential resources for outbound engagement
• Grow the content and inbound engine by developing a content strategy that aligns with buyer research and enhances authority across the buyer journey

Required qualifications

• 7+ years of B2B SaaS demand generation experience, including at least 2 years in a senior or leadership role
• Demonstrated experience building or scaling a demand generation function and managing SDR/BDR teams
• Strong command of modern demand generation theory and fluency across various channels
• Data literacy with the ability to pull reports and build dashboards that communicate pipeline health
• Proven track record of building pipeline and program revenue in an enterprise environment