Director of Demand Generation

Job Summary

To build and lead a demand generation engine, the full-time remote Director of Demand Generation will own the demand generation strategy, lead integrated campaigns, and manage budget performance to drive qualified enterprise pipeline growth.

Key responsibilities

• Own demand generation strategy and performance, aligning with business priorities and pipeline goals
• Lead integrated campaigns across various channels including paid social, email, and webinars
• Analyze and optimize campaign performance, turning data into actionable insights for improved conversion

Required qualifications

• 10+ years of experience in demand generation or growth marketing, particularly in B2B SaaS
• Experience with marketing to health systems and understanding complex buying cycles
• Proven ability to execute integrated campaigns across multiple channels
• Strong HubSpot fluency for managing campaigns and reporting
• Demonstrated analytical skills to connect marketing activities to revenue impact