Director of Demand Generation
Job Summary
To drive revenue growth, the full-time salaried Director of Demand Generation will build and lead a high-performing pipeline creation engine by overseeing both Sales Development Representatives and Business Development Representatives, focusing on inbound and outbound demand generation, partner-driven opportunities, and existing customer campaigns.
Key Responsibilities
- Develop and execute the company's demand generation strategy, integrating inbound, outbound, partner, and customer expansion motions
- Lead and manage teams of SDRs and BDRs to optimize lead qualification, pipeline generation, and conversion rates
- Collaborate with cross-functional teams to ensure alignment on lead definitions, routing rules, and pipeline goals
Required Qualifications
- Bachelor's degree or equivalent experience
- 8+ years of B2B technology sales, demand generation, or sales development leadership
- 5+ years managing SDR, BDR, or inside sales organizations
- Proven success in creating qualified pipeline in cybersecurity, SaaS, managed services, or consulting environments
- Strong expertise with Salesforce and other sales enablement platforms
Complete Job Description
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