Director of Demand Generation
Job Summary
To drive pipeline growth and align marketing with sales, the full-time salaried Director of Demand Generation will lead the global demand generation strategy and execution for a fast-growing fraud prevention technology company, managing multi-channel campaigns and optimizing marketing performance.
Key responsibilities
- Develop and execute a comprehensive demand generation strategy aligned with revenue and pipeline goals
- Partner with Sales and Product teams to create go-to-market plans and optimize lead scoring and funnel performance
- Lead and mentor a team of demand generation professionals while managing external agencies and contractors
Required qualifications
- 5+ years of B2B SaaS marketing experience in Fraud Prevention & Identity Verification, with at least 3 years in demand generation leadership
- Proven track record of building strategies that attract and convert enterprise customers
- Strong sales enablement experience supporting enterprise and mid-market sales organizations
- Experience with account-based marketing (ABM) and familiarity with AML, KYC, and digital trust solutions
- Knowledge of Salesforce, HubSpot, Google Analytics, and business intelligence platforms
Complete Job Description
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