Director of Demand Generation

Job Summary

Driving the demand generation strategy, the full-time Director of Demand Generation will manage marketing programs and systems to engage family law professionals, ensuring they recommend OurFamilyWizard to families, all while working remotely.

Key responsibilities:

• Develop and implement a professional marketing strategy to engage and nurture family law professionals
• Create and manage demand generation programs, including content, email campaigns, and events, to build advocacy
• Collaborate with sales to enhance brand awareness and measure the impact of professional engagement on family sign-ups

Required qualifications:

• 8+ years of experience in B2B, B2B2C, or demand-generation marketing, with 2-3 years in a leadership role
• Proven success in building marketing programs targeting professional audiences for customer acquisition
• Strong analytical skills with experience in attribution and funnel metrics
• Hands-on experience with modern marketing tools and CRM systems, including HubSpot
• Experience marketing to regulated professional communities, preferably in legal or healthcare sectors