Director of Demand Generation

Job Summary

Owning the marketing-sourced pipeline, the full-time remote Director of Demand Generation will manage integrated campaigns across various channels, optimize budget allocations, and lead cross-functional teams to drive pipeline outcomes.

Key responsibilities

• Manage the marketing-sourced pipeline target, ensuring full-funnel performance from lead generation to closed-won deals
• Design and execute end-to-end integrated campaigns, including audience targeting, messaging, and budget allocation
• Operate within an agile campaign model, executing campaigns rapidly while optimizing resources and leveraging AI tools

Required qualifications

• 10+ years of experience in B2B SaaS demand generation or growth marketing, with at least 3 years managing a marketing-sourced pipeline
• Proven ability to operate an integrated campaign model across multiple channels, including paid, email, and events
• Experience in building demand engines in fast-paced, high-growth environments
• Strong understanding of funnel metrics, including conversion rates and customer acquisition costs
• Hands-on experience with Salesforce, Marketo, and ABM platforms such as Demandbase or 6sense