Director of Demand Generation
Job Summary
Hands-on and results-driven, the full-time Director of Demand Generation will lead and execute the go-to-market strategy to drive scalable pipeline growth through a mix of strategic planning, campaign execution, and advanced technology in a remote setting.
Key responsibilities
- Direct accountability for marketing-sourced pipeline, MQL-to-SQL conversions, and CAC efficiency
- Lead full-funnel demand generation efforts including paid media, SEO, lifecycle marketing, webinars, events, and ABM campaigns
- Act as a player-coach by setting strategy for the agency, direct report, and AI stack while executing high-priority campaigns
Required qualifications
- Bachelor's degree
- 10+ years in B2B SaaS demand generation, with at least 2 years owning a pipeline number
- Proven experience in building multi-channel programs (paid, SEO, lifecycle, events) with measurable results
- Fluency with modern martech and AI tooling
- Experience collaborating with the CRO and CFO on pipeline and forecasting
Complete Job Description
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