Director of Demand Generation

Job Summary

Overseeing the demand generation strategy, the remote Director of Demand Generation will manage lead generation and nurturing strategies, optimize multi-channel acquisition programs, and track performance metrics to drive high-value customer conversions.

Key responsibilities

• Own and optimize lead generation and nurturing strategies from first touch to purchase
• Develop and manage acquisition budgets and roadmaps, identifying new opportunities and scaling high-performing channels
• Track performance metrics and present insights to senior leadership, ensuring alignment between marketing and sales on revenue goals

Required qualifications

• Proven experience in driving acquisition programs at scale in fast-moving or high-growth environments
• Strong analytical skills with a focus on experimentation, attribution, and funnel analysis
• Experience in managing multi-channel growth strategies with revenue impact responsibility
• Ability to operate independently and effectively partner with sales teams
• Experience in developing creative assets and collaborating with content and design partners