Director of Demand Marketing

Job Summary

Experienced marketers will find a full-time remote opportunity as the Director of Demand Marketing, responsible for translating the go-to-market strategy into an effective demand generation system that builds brand awareness, drives pipeline growth, and challenges competitive narratives while collaborating closely with Sales, Marketing, and Revenue Operations.

Key responsibilities

• Translate go-to-market strategy into a clear demand approach, focusing on awareness and consideration in target segments
• Set direction for pipeline generation, operationalizing priorities into target segments and accounts while refining based on performance
• Design and evolve a cohesive demand system across various channels, ensuring alignment with sales and marketing efforts

Required qualifications

• 8-12+ years of experience in B2B demand generation, growth marketing, or pipeline leadership roles
• Experience in B2B SaaS or enterprise software
• Proven ability to set demand strategy and drive pipeline outcomes
• Strong understanding of long sales cycles and complex buying processes
• Experience building integrated, multi-channel demand systems