Director of Digital Demand Generation

Job Summary

A company is looking for a Director of Digital Demand Generation to lead their demand engine across various segments.

Key Responsibilities

• Architect and execute a full-funnel demand generation strategy across multiple digital channels
• Manage and mentor a team to ensure alignment between digital demand and field execution
• Partner with Sales and RevOps to define MQL/SQL criteria and optimize marketing investments

Required Qualifications

• 10+ years of B2B demand generation experience, with 3+ years in a senior leadership role
• Proven track record of driving revenue growth at companies with $100M+ ARR
• Deep expertise in multi-segment B2B technology marketing
• Expert-level command of marketing and sales tools such as Marketo, HubSpot, and Salesforce
• Strong analytical skills with the ability to interpret complex attribution and funnel models